Our owners and founders, Barbara and Bill Cooke, have been running Architectural Identification for almost 50 years. What began as a shared vision has grown into a company rooted in passion, expertise, and a genuine commitment to serving clients with excellence. With decades of hands-on experience, Barbara and Bill have become true experts in the signage industry—crafting solutions that not only guide but also inspire.

As a multigenerational business, this dedication has been passed down and embraced by our entire team. Their son, Jim Cooke, now serves as our COO and leads our design team with the same passion and integrity his parents instilled from the beginning. Jim’s leadership bridges tradition with innovation, ensuring that every project blends timeless craftsmanship with modern creativity.

What sets us apart is not just our technical knowledge, but the family values that shape how we do business. When you work with Architectural Identification, you’re not just hiring a vendor—you’re joining a family that cares deeply about your success.

Many of our clients have trusted us for years, even decades, and we don’t take that loyalty lightly. Whether we’re guiding a new partner through their first project or collaborating on long-standing signage programs, our promise remains the same: to provide exceptional service, personal attention, and reliable solutions tailored to your needs.

From hands-on, in-house production to attentive project management, our team is here to simplify the process of wayfinding and signage for you. Our products are manufactured in the USA. We believe the details matter—not only in the quality of the finished product but in the care and respect we extend throughout every step of the journey.

At the heart of everything we do is a belief that signs should do more than direct—they should represent your brand, your story, and your community. That’s why we approach each project as an opportunity to build lasting partnerships and leave a positive impact.

Let’s Build Something That Lasts -

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If you’re looking for more than just a signage provider—if you want a team that treats your project like their own—Architectural Identification is here for you. We invite you to experience the difference of working with a family-led business that puts people first. Let’s create clear, meaningful signage solutions together. Contact us!